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THE REAL EXPERIENCE
Partner with SPLASH
Exclusive oral technology platform.
Fizz, foam and formats. Built into exciting oral products. SPLASH helps brands create distinctive oral experiences with a protected formula and new formats.
Why now
Discreet delivery is only the beginning. The next generation of oral products should also feel distinctive and memorable.
One protected technology foundation. New possibilities for ingredients, formats and everyday rituals.
Experience makes the difference. From phones to coffee machines, how a product feels can matter as much as what it does. SPLASH brings that thinking to oral products.
Meet the concepts
SPLASH Pouch and SPLASH Air are proof-of-concept formats for partner development.
A familiar hand-to-mouth ritual, without smoke or vapour. A new pouch experience, with dissolvable formats among the possibilities for future development.
The SPLASH Foam Device received the iF Design Award in 2024.
SPLASH Pouch
Authentic fizz and stable foam, activated by saliva. SPLASH turns the pouch into an active part of the experience. Its chemical micropump uses gas pressure to help move ingredients out of the pouch matrix.
Standard oral pouch
Active oral pouch
SPLASH Air
Up to 15 oral-gel shots. Designed for controlled, precise dosing. No smoke. No vapour. No battery.
Cigarette / Vape / HNB
SPLASH Air
The technology inside
Controlled micro-reactions create fizz and foam when activated by saliva. The protected formula gives partners a foundation for developing different oral formats and ingredient combinations.
MechanismControlled micro-reactions
ExperienceFizz, foam and activation
ScalePouch, Air and whatever comes next
Built for partner portfolios
Explore possible applications across ingredients and formats. These are development opportunities, not a list of available products; each requires assessment for the intended formulation and market.
Pouch. Air. Next.
A discreet adult ritual without smoke or vapour.
Energy. Endurance. Recovery.
Fast sensory feedback for active moments.
Shots. Beauty. Relaxation.
Small daily rituals designed to feel immediate.
Espresso. Cold brew. Flavoured latte.
Real coffee character without the cup.
Black tea. Green tea. Fruit tea.
Familiar tea rituals in a new oral format.
Vitamins. Minerals. Proteins.
Everyday nutrition made compact and experiential.
Meal replacement. Satiety agents. Fat burner.
Purposeful support for modern dietary routines.
Standard. Flavoured. Functional.
Hydration-inspired experiences, made portable.
Five years in the making
Five years of research into controlled foam for oral delivery. SPLASH applies the principle of effervescence to new oral formats. Explore the mechanism below, or request the science dossier for supporting research.
A protected foundation for multiple formats and active ingredients. Request patent details and territories.
The science, at a glance
Explore the mechanism, its potential benefits and its relevance to SPLASH. Product-specific performance requires supporting test data.
Saliva starts a reaction that generates CO₂. The reaction creates a tingling, sparkling sensation in the mouth.
Adds a physical sensation from activation, alongside flavour.
Saliva and bubble-driven liquid movement distribute dissolved flavour components in the mouth. Carbonation can also influence perceived sourness and intensity.
Offers a way to shape flavour intensity and how flavour spreads through the mouth.
Foam holds gas in a network of bubbles. Their size, liquid films and persistence shape texture and how the foam spreads in the mouth.
Allows partners to explore a fuller, smoother mouthfeel as part of the product experience.
As saliva enters the pouch, it wets the particles and helps them dissolve, mix and diffuse.
Connects sensory activation with the process that releases dissolved ingredients.
Effervescence and foam can increase liquid movement around the pouch and across oral surfaces.
Combines a pouch that stays in place with movement of liquid around it.
Foam and bubbles help distribute liquid and dissolved ingredients across the surfaces they contact.
Offers the potential to spread dissolved ingredients beyond a single contact point.
Dissolution, contact with the lining of the mouth and local pH can influence absorption. Their effect depends on the ingredient and formulation.
Higher bioavailability is a hypothesis that requires product-specific pharmacokinetic confirmation. Ingredient release alone does not demonstrate absorption.
The core mechanism can be explored with suitable active ingredients, while flavours shape the sensory experience.
Supports a recognisable SPLASH experience across different concepts, subject to formulation and market requirements.
In a June 2025 dissolution test conducted by ASL Analytic Service Laboratory GmbH, Germany, at 37°C, SPLASH Pouch 6 mg released 5.70 mg of nicotine after 30 minutes — 95% of its nominal nicotine content. At 20 minutes, release was 5.10 mg, or 85%.
Source: SPLASH Scientific Dossier, August 2026, pages 33–34, reporting the ASL laboratory workbook.
This is a laboratory release result for the tested nicotine pouch, not a measurement of absorption in the body or a result for every active ingredient.
The dossier does not specify the apparatus, release medium, liquid volume or flow, replicate count, or variability. Results are reported observations without statistical inference.
Klaus Hagen
CEO, SPLASH
A note from our CEO
Driven by exceptional growth and expanding use cases, the Modern Oral category is moving well beyond its origins.
Regulation is becoming clearer, major players are consolidating, and technology and intellectual property are becoming decisive competitive factors.
At Splash, we see Modern Oral as a platform, not a single product. Built on a patented sensory technology platform and strong IP position, we are expanding beyond pouches into new product worlds designed to create lasting consumer value.
We are excited to share our progress, our expanding portfolio, and the milestones that position Splash for its next phase of growth.
The people behind SPLASH
Leadership across product, logistics, operations, intellectual property, marketing, sales and science.
Build with the SPLASH platform.
Tell us your target market, preferred format and intended ingredients. Through The Oral Alliance, we connect sensory innovation with the capabilities to manufacture, scale and distribute your product.
As SPLASH reaches new markets, look for the "powered by Splash" mark on the base of partner pouch cans.
SPLASH × Nicopack
you find this logo on the backside of every splash licenced product.
Our joint venture brings SPLASH’s sensory innovation together with Nicopack’s manufacturing, scale-up and distribution capabilities — one integrated route for brands from concept to commercial rollout: www.theoralalliance.com
Distinctive oral formats and the technology behind them. Signature fizz and foam bring movement, refreshment and a sensory identity consumers can feel and remember.
Industrial manufacturing, rapid scale-up and distribution turn a differentiated concept into a product ready for commercial rollout.
Concept & formulation Production & scale-up Distribution & rollout
Bring us your target market, preferred format and intended ingredients. We’ll explore how The Oral Alliance can support your brand’s next product.